Every day, an estimated 3.6 billion people use social media platforms, and that figure is growing rapidly. With so much social activity, it’s critical to interact with your target audience across a wide variety of social media platforms; such as Facebook, LinkedIn, Instagram and TikTok sites.

Unfortunately, many businesses online do not optimize their social profiles correctly. Unoptimized profiles that have gone stagnant do not attract traffic, increase email subscribers, nor do they increase revenue or your brand, which hinders the potential for growth, both online and for your brand. Here are a few pointers to get you started on the right foot.

Optimizing your Social Media Pages

When it comes to social media optimization, there are a few things you should keep in mind. Social media marketing is full of opportunities so you need to make sure that it is working for your business.

1. Determine Your Social Media Objectives

The first step is to determine your overall goal for creating and optimizing social media accounts. After that, you can begin to list the steps you need to take.

For example, if you want to use your social media accounts to increase sales, you’ll need to take the following steps.

  • Increase audience reach.
  • Increase your engagement, to gain more prospects.
  • Create leads.
  • Convert prospects into paying customers.
  • Having an end goal in mind will help you figure out the smaller milestones you’ll need to reach to get there.

2. Fill Out Your Profiles

Include a High-Quality Profile Photo

Your brand’s image is essential. As a result, you’ll need a profile picture, so that people can recognize you right away. Using your unique company logo is the only way to go for businesses.

Let People Know Exactly What You Do

Allow people to get to know you through your profile, which is supposed to give them an idea of who you are & what your business offers. 

Fill out the information fields with your information, tell them what your company does, etc.

Include Your Location

Locals looking for your products or services will be able to find you quicker if you provide your business’s location. We find that this is specifically important for Instagram profiles – Please add this to your Bio. This addition may increase your chances of appearing in local searches on Google too.

3. Utilize Hashtags

Hashtags are the SEO of social media platforms. Including hashtags in your captions increases your chances of being discovered online. When utilizing them, keep in mind to optimize them for the social media account you’re uploading the content for. Instagram hashtags will not perform the same as the ones you’re using on Twitter.

Knowing how to use them correctly will aid your success. They can assist your posts in reaching a specific audience, attracting followers in your niche, increasing engagement, and developing a more positive and recognisable brand image.

When it comes to Twitter, you can use as many hashtags as you want in a Tweet, as long as you stay within the 280-character limit. Twitter, on the other hand, advises using no more than two.

When it comes to Instagram, consider making your hashtags the first comment on the post so that followers can focus on the great caption you’ve written. Instagram suggested users use 3 to 5 hashtags per post. 

4. Remain Active on Social Media Platforms That Add Value to Your Business

To raise awareness and promote your brand, you do not need to be present on every social media platform. In fact, it’s near impossible, while also trying to juggle the balls that your business requires.

You should ideally select only the platforms that will benefit your company. The question now is, which platforms should you use?

Here are some suggestions for each of the popular social media platforms:

  • Instagram

More than one billion people use Instagram every month, and roughly 90% of them follow at least one business. This means that using Instagram for your business is a no-brainer in 2022.

Instagram has vastly evolved from a photo-sharing App to a hub of business activity in just over ten years. Brands can use Instagram Live broadcasts to run fundraisers, open shops, and allow people to book reservations through their accounts. The trending way to gain organic traction is via Reels. Contact us to have these professionally created for you.

  • Facebook

Facebook is undoubtedly one of the most popular social media platforms trending, with over 2.27 billion monthly active users.No matter what industry you are in, every business should have a Facebook account. 

Why? Because search engines regard Facebook as a local SEO signal.  They look at your profile when narrowing down their local search results.

As a result, if you want to be more “searchable” when users include the location of your business in their search, you must have a Facebook business account. Simply having an account is not enough, remember to also keep your account active.

  • Twitter

Twitter has a lot to offer, from hashtags and pinned tweets to Twitter lists and influencers. Businesses can use the platform to increase product sales, raise brand awareness, and improve customer service with the right marketing strategy.

Twitter is a social media and online news platform where individuals can communicate via short tweets that can be up to 280 characters long. 

  • TikTok

TikTok is one of the newer social media trends, with over 1.5 billion downloads on the App Store and Google Play and over 500 million active monthly users. 

The platform comprises 15- and 60-second user-recorded videos that can be edited in-App and integrated with the other major social players.

The majority of TikTok users are between the ages of 16 and 24. TikTok has evolved from a video-creation App solely intended for users to express their creativity to a marketing and advertising haven since its inception in 2018.

  • Linkedin

LinkedIn is an excellent platform for developing your brand and establishing a professional reputation. It can be used for displaying awards, recognitions, certificates, or publications your company has received. 

Because LinkedIn is a well-known and influential platform, it is factored into Google’s ranking algorithm and can help increase your visibility in search results. It is also an excellent way to find and recruit new employees and connect with industry resources.

5. Track Your Progress

Tracking your progress is the only way to see if your social media accounts are correctly optimized. 

Before making any changes to your strategy, keep track of how many times your post was shared, how many comments each post received, how many likes it received, etc.

This will assist you in determining which strategies and methods work for you and which do not. 

You’ll be able to make better decisions and optimize social media accounts once you have credible, data-backed information.

Final Thoughts on Optimizing for Social Media

Social media optimization is critical for strengthening brands online in today’s highly competitive digital landscape. 

Using the right tools, conducting the necessary research, and planning your content can make or break your company’s success on social media. 

If you’re looking to save your business and your sanity, using a social media marketing agency is the only way to go!

When you’re ready to improve your company’s social media presence, get in touch with us to see how professional content can help you achieve the results your business needs!