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Understanding Web Hosting – A Beginner’s Guide to Online Sites

Understanding Web Hosting – A Beginner’s Guide to Online Sites

by Digital_Briefcase | May 20, 2019 | Online Marketing, Websites

When it comes to understanding web hosting it can seem daunting. But once you understand the terminology, it becomes a lot simpler. When you’ve got the hang of the fundamentals of web hosting and how and why it works, it will become quite simple. We’ve put...
Using PPC Adverts For Campaigns Or Event Planning

Using PPC Adverts For Campaigns Or Event Planning

by Digital_Briefcase | May 13, 2019 | Google Ads, Online Marketing, Search Engine Marketing

The advantages of using PPC adverts to promote your business, marketing campaigns or events are boundless. It might seem daunting at first, but so is anything new. We’re here to help demystify the search engine marketing tool that is PPC. But first… let’s get the...
How Facebook Promotions Can Help Your Brand

How Facebook Promotions Can Help Your Brand

by Digital_Briefcase | May 6, 2019 | Business Advice, Online Marketing, Social Media

Facebook has become a lucrative marketing tool that helps businesses optimise their marketing spend. Find out how to use Facebook promotions in this post. Nowadays, it’s safe to say that almost everyone is on Facebook. Whether it is for personal reasons, or to...
6 Unquestionable Reasons You Need a Responsive Website

6 Unquestionable Reasons You Need a Responsive Website

by Digital_Briefcase | Apr 29, 2019 | Online Marketing, Websites

What does it mean to say your website is “responsive”? A responsive website is a website that responds and adapts seamlessly to the environment it is being viewed within, which would be a desktop, tablet or mobile screen. How does this differ from a mobile site?...
The ABCs of visual advertising that work

The ABCs of visual advertising that work

by Digital_Briefcase | Apr 22, 2019 | Google Ads, Online Marketing

Visual advertising is a marketing concept that defines the relationship between an object, the context it is placed in and its relevant image. Elements that make up visual advertising therefore include imagery, colours, fonts, composition, repetition, humour and basic...
The Importance of Keyword Research For PPC

The Importance of Keyword Research For PPC

by Digital_Briefcase | Apr 15, 2019 | Google Ads, Online Marketing, Search Engine Marketing

Google Adwords PPC (pay-per-click advertising) campaigns are one of the most beneficial ways of attracting new business digitally. By setting up various campaigns that match your services and products, you can garner incredible exposure for your brand and convert...
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  • Your Pre-Black Friday Checklist for a Fast, Mobile-Friendly Site
  • 8 Reasons Why Your Website Needs More Than AI-Generated Code
  • The End of the One-Person Marketing Team: What Actually Works in 2026
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