Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However,...
As a generation grown up on technology, there’s no doubt that the name “Google” is extremely well known. For most, it’s the most highly used search engine, and for marketers, It’s Google Ads is the gold mine of marketing Not only is Gmail one of the most commonly used...
There are a few important distinctions between SEO (search engine optimisation) and PPC (pay-per-click) advertising to be aware of. Let’s elaborate. SEO: Numerous improvements to your website that will increase your website’s ranking on Google SERP’s (Search Engine...
Working with a Certified Google Partner is a great way to ensure that you get the best of the best when investing in digital marketing. The word ‘Google’ gets thrown around so much in our modern world. They are undoubtedly one of the most well-known brands...
The advantages of using PPC adverts to promote your business, marketing campaigns or events are boundless. It might seem daunting at first, but so is anything new. We’re here to help demystify the search engine marketing tool that is PPC. But first… let’s get the...
Google Adwords PPC (pay-per-click advertising) campaigns are one of the most beneficial ways of attracting new business digitally. By setting up various campaigns that match your services and products, you can garner incredible exposure for your brand and convert...
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