by Digital_Briefcase | Mar 7, 2024 | Google Ads, Online Marketing, Social Media
LinkedIn Ads and Google Ads both stand out as two of the most powerful pay-per-click (PPC) platforms. Each has its unique strengths and caters to different types of audiences and objectives. Choosing the right advertising platform for your business can be a difficult...
by Digital_Briefcase | Feb 23, 2024 | Google Ads, Online Marketing, Search Engine Marketing
Pay-Per-Click (PPC) advertising is a beacon for businesses looking to boost their return on investment (ROI). Unlike traditional advertising methods that cast a wide net, PPC allows for a laser-focused approach, targeting those most likely to convert. ...
by Digital_Briefcase | Jan 19, 2023 | Google Ads, Search Engine Marketing, Social Media
Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However,...
by Digital_Briefcase | Jan 10, 2023 | Google Ads, Online Marketing, SEO
As a generation grown up on technology, there’s no doubt that the name “Google” is extremely well known. For most, it’s the most highly used search engine, and for marketers, It’s Google Ads is the gold mine of marketing Not only is Gmail one of the most commonly used...
by Digital_Briefcase | Jul 21, 2020 | Google Ads, SEO
There are a few important distinctions between SEO (search engine optimisation) and PPC (pay-per-click) advertising to be aware of. Let’s elaborate. SEO: Numerous improvements to your website that will increase your website’s ranking on Google SERP’s (Search Engine...
by Digital_Briefcase | Sep 19, 2019 | Google Ads, Online Marketing
Working with a Certified Google Partner is a great way to ensure that you get the best of the best when investing in digital marketing. The word ‘Google’ gets thrown around so much in our modern world. They are undoubtedly one of the most well-known brands...