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Google Ads vs. LinkedIn Ads: Which Is Right for Your Business?

Google Ads vs. LinkedIn Ads: Which Is Right for Your Business?

by Digital_Briefcase | Mar 7, 2024 | Google Ads, Online Marketing, Social Media

LinkedIn Ads and Google Ads both stand out as two of the most powerful pay-per-click (PPC) platforms. Each has its unique strengths and caters to different types of audiences and objectives. Choosing the right advertising platform for your business can be a difficult...
Maximise ROI with Pay-Per-Click Advertising

Maximise ROI with Pay-Per-Click Advertising

by Digital_Briefcase | Feb 23, 2024 | Google Ads, Online Marketing, Search Engine Marketing

Pay-Per-Click (PPC) advertising is a beacon for businesses looking to boost their return on investment (ROI). Unlike traditional advertising methods that cast a wide net, PPC allows for a laser-focused approach, targeting those most likely to convert.   ...
Remarketing vs Retargeting on Social Media & Google Ads

Remarketing vs Retargeting on Social Media & Google Ads

by Digital_Briefcase | Jan 19, 2023 | Google Ads, Search Engine Marketing, Social Media

Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However,...
Spoiler Alert: Google Ads Isn’t Just About Search Anymore

Spoiler Alert: Google Ads Isn’t Just About Search Anymore

by Digital_Briefcase | Jan 10, 2023 | Google Ads, Online Marketing, SEO

As a generation grown up on technology, there’s no doubt that the name “Google” is extremely well known. For most, it’s the most highly used search engine, and for marketers, It’s Google Ads is the gold mine of marketing Not only is Gmail one of the most commonly used...
SEO or Google Ads Marketing – Which is better for your business?

SEO or Google Ads Marketing – Which is better for your business?

by Digital_Briefcase | Jul 21, 2020 | Google Ads, SEO

There are a few important distinctions between SEO (search engine optimisation) and PPC (pay-per-click) advertising to be aware of. Let’s elaborate. SEO: Numerous improvements to your website that will increase your website’s ranking on Google SERP’s (Search Engine...
Working with a Certified Google Partner

Working with a Certified Google Partner

by Digital_Briefcase | Sep 19, 2019 | Google Ads, Online Marketing

Working with a Certified Google Partner is a great way to ensure that you get the best of the best when investing in digital marketing. The word ‘Google’ gets thrown around so much in our modern world. They are undoubtedly one of the most well-known brands...
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  • How to Measure Marketing ROI: A Simple Guide for Businesses
  • Why Choosing a Small Marketing Agency Can Elevate Your Brand
  • Top Marketing Strategies for 2025: How to Drive Your Business Forward
  • Transform Your Business with an Outsourced Marketing Manager
  • Best Practices for Integrating E-Commerce into Your Website
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