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Maximise ROI with Pay-Per-Click Advertising

Maximise ROI with Pay-Per-Click Advertising

by Digital_Briefcase | Feb 23, 2024 | Google Ads, Online Marketing, Search Engine Marketing

Pay-Per-Click (PPC) advertising is a beacon for businesses looking to boost their return on investment (ROI). Unlike traditional advertising methods that cast a wide net, PPC allows for a laser-focused approach, targeting those most likely to convert.   ...
AI for marketing

AI for marketing

by Digital_Briefcase | Jan 31, 2023 | Business Advice, Online Marketing, Search Engine Marketing

AI (Artificial Intelligence) is the latest buzz. But what’s all the hype all about? Let’s expand below. AI has been a growing trend in digital marketing, but it’s not just hype. It’s incredible technology that you can use to automate tasks and...
Remarketing vs Retargeting on Social Media & Google Ads

Remarketing vs Retargeting on Social Media & Google Ads

by Digital_Briefcase | Jan 19, 2023 | Google Ads, Search Engine Marketing, Social Media

Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However,...
The Right Digital Agency for your Business – Discover Your Unicorn

The Right Digital Agency for your Business – Discover Your Unicorn

by Digital_Briefcase | Nov 18, 2019 | Business Advice, Online Marketing, Search Engine Marketing

Choosing the right digital agency is important since you trust them with your business. You want to ensure you find one that suits you. We are all looking for that perfect partner, whether a life partner or a marketing partner!  A unicorn is that mythical creature...
Using PPC Adverts For Campaigns Or Event Planning

Using PPC Adverts For Campaigns Or Event Planning

by Digital_Briefcase | May 13, 2019 | Google Ads, Online Marketing, Search Engine Marketing

The advantages of using PPC adverts to promote your business, marketing campaigns or events are boundless. It might seem daunting at first, but so is anything new. We’re here to help demystify the search engine marketing tool that is PPC. But first… let’s get the...
The Importance of Keyword Research For PPC

The Importance of Keyword Research For PPC

by Digital_Briefcase | Apr 15, 2019 | Google Ads, Online Marketing, Search Engine Marketing

Google Adwords PPC (pay-per-click advertising) campaigns are one of the most beneficial ways of attracting new business digitally. By setting up various campaigns that match your services and products, you can garner incredible exposure for your brand and convert...
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