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4 Digital Marketing Expert Tips for the Festive Season

4 Digital Marketing Expert Tips for the Festive Season

by Digital_Briefcase | Jun 17, 2019 | Business Advice, Online Marketing

The holiday season is just around the corner, which, to put it bluntly, means that consumers will be making a vastly increased number of purchases over a short period of time. The problem for businesses and marketers is that this is common knowledge.  Competition for...
Six Tips on Creating a Killer Facebook Ads Campaign

Six Tips on Creating a Killer Facebook Ads Campaign

by Digital_Briefcase | Jun 10, 2019 | Business Advice, Online Marketing, Social Media

When it comes to creating a killer Facebook Ads campaign, there are a couple of key things to keep in mind. Digital media research stats show that many online advertisers have failed to maximise on the benefits of Facebook Advertising campaigns.   Many have used a...
The Importance of a Call to Action on Your Web Pages

The Importance of a Call to Action on Your Web Pages

by Digital_Briefcase | Jun 3, 2019 | Business Advice, Online Marketing

A call to action (CTA) is the messaging that tells your users what to do when they’re navigating through your website. While it might seem obvious –“Users must know what to do on a website, surely?” – It’s actually been proven to create a more seamless user experience...
How Facebook Promotions Can Help Your Brand

How Facebook Promotions Can Help Your Brand

by Digital_Briefcase | May 6, 2019 | Business Advice, Online Marketing, Social Media

Facebook has become a lucrative marketing tool that helps businesses optimise their marketing spend. Find out how to use Facebook promotions in this post. Nowadays, it’s safe to say that almost everyone is on Facebook. Whether it is for personal reasons, or to...
Five Ways To Avoid Embarrassing Rebranding Mistakes On Social Media

Five Ways To Avoid Embarrassing Rebranding Mistakes On Social Media

by Digital_Briefcase | Apr 1, 2019 | Business Advice, Social Media

If you are active on social media, you may have encountered some of the worst brand fails. As an example, whenever there is a major event such as the death of a pop icon or a major international political scandal, brands are tempted to jump on trending topics or...
Next Entries »
  • The End of the One-Person Marketing Team: What Actually Works in 2026
  • Direct Marketing: Why Newsletters and WhatsApp Are Underrated
  • Is Your Business Invisible? Here’s Why AI SEO Changes Everything
  • Digital Marketing Agency vs. In-House Employee: What’s Best for Your Business?
  • Understanding Digital Marketing Pricing in South Africa
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