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The End of an Era: Understanding the Phasing out of Third-Party Cookies

The End of an Era: Understanding the Phasing out of Third-Party Cookies

by Digital_Briefcase | Jun 5, 2023 | General, Websites

For years, third-party cookies have been the backbone of online marketing. They’ve helped businesses personalise their ads, track user behavior, and target specific audiences. But all good things must come to an end – Google (Chrome) has recently announced...
Grow Your Business with Email Automation: A Step-by-Step Guide

Grow Your Business with Email Automation: A Step-by-Step Guide

by Digital_Briefcase | Apr 13, 2023 | Business Advice, General, Online Marketing

Are you looking for an effective way to grow your business with a sales funnel? Email automation is one of the most powerful tools around when it comes to reaching and repeatedly engaging with potential customers.   Introduction A sales funnel, which makes use of...
AI for marketing

AI for marketing

by Digital_Briefcase | Jan 31, 2023 | Business Advice, Online Marketing, Search Engine Marketing

AI (Artificial Intelligence) is the latest buzz. But what’s all the hype all about? Let’s expand below. AI has been a growing trend in digital marketing, but it’s not just hype. It’s incredible technology that you can use to automate tasks and...
Remarketing vs Retargeting on Social Media & Google Ads

Remarketing vs Retargeting on Social Media & Google Ads

by Digital_Briefcase | Jan 19, 2023 | Google Ads, Search Engine Marketing, Social Media

Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However,...
Spoiler Alert: Google Ads Isn’t Just About Search Anymore

Spoiler Alert: Google Ads Isn’t Just About Search Anymore

by Digital_Briefcase | Jan 10, 2023 | Google Ads, Online Marketing, SEO

As a generation grown up on technology, there’s no doubt that the name “Google” is extremely well known. For most, it’s the most highly used search engine, and for marketers, It’s Google Ads is the gold mine of marketing Not only is Gmail one of the most commonly used...
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