Geofencing for marketing is one of the latest types of mobile advertising that you should be investing in. Geofencing is a technology that enables mobile apps to take advantage of location-based marketing. So, what is geofencing marketing? Have you ever walked past a shop in your local shopping centre, stopped to have a look in the window and next thing, while you are scrolling through social media, the shop pops up as an advert? Well, long story short, that is geofencing – mobile advertising based on physical location.
What is a Geofence?
Geofencing allows you to target a unique audience by their specific location on a certain date, within a certain period of time. This is possible with the use of Wi-Fi, GPS, or cellular data to trigger a pre-programmed action when a mobile device enters or exits a virtual perimeter set up around a geographical location. This geographical location is known as a geo-fence. Geofencing is an extremely advanced type of mobile advertising based on physical location. This direct marketing strategy uses a smartphone’s location to alert the person who owns the device about an offer from a nearby business. Pretty cool, but in the same sense pretty creepy.
Tips for Geofence Marketing Campaigns
When it comes to Geofence marketing, knowing what to do can be a bit confusing. Whether you’re geofencing social media or using geofencing apps for marketing, here are some quick and easy tipis that you can use.
1. Increase shopper loyalty
It costs ten times more to earn a new customer than to retain an existing customer. That’s why building shopper loyalty is so critical in today’s market. Instead, your customers talk about what you did better in comparison to your competitor. You may have shared a relevant, non-spammy promotion that was followed with an amazing customer experience on your website or in-store. So, why wouldn’t they shop with you again or share your name with family and friends?
2. Optimize data & analytics
A core part of geofencing marketing is analytics. Geofencing runs on data, which gives your marketing team actionable information for your next campaign. Geofencing also provides your team that data in real-time that can assist you with altering your campaign as it is running to increase results. You may need to change a few factors in order to optimise your campaign.
3. Improve user engagement
By reviewing data gathered from past and current campaigns, you can improve your upcoming campaigns to increase user engagement. Reviewing data allows you to discover which calls-to-action (CTAs) worked and what ad copy was more appealing to your audience. With your new data, you can refine your ads even more to boost your target audience’s engagement.
4. Make your geofence the right size
The golden rule for geofencing advertising is that your targeted area is only a four-to-five-minute walking distance from your store. In some cases, you may increase that to a four- or five-minute drive. Brands that are not within a certain circumference become irrelevant to the audience. Remember, you want to make it convenient for users to visit you.
5. Know your target audience
Your target audience is essential to geofencing marketing. If you understand and know who your audience is, as well as what they want, you can easily create a target area that will give you great results.
Reasons why Geofencing Mobile Marketing Works
- In this day and age, let’s be honest, people are completely attached to their mobile devices and use them all the time. All you need to do is know where your audience is located, and which areas they like to visit regularly whether it be the nearest shopping centre or university, and target them where they already are – on their smartphones!
- How is this for a bit of a mind boggle – we have found that people are wanting location-based marketing rather than random marketing. Audiences are more willing to share their location with business who are offering a benefit in return.
Do you need assistance with geofence marketing campaigns for your business? Get in touch with us and let’s start pinpointing your audience!