A new year brings change; whether it’s in your lifestyle or workstyle and a simple question to ask yourself is what the best social media platform for your business is. When it comes to business, everyone wants to be the first and the best at everything.

When you visit the App Store or Google Play Store, and search “social media”, there is an overwhelming number of Apps to choose from. As the pool of social media platforms grow, will any of them really change the game for marketers this year?

With 2022 being full steam ahead, we are here to assist you with the platforms your business should be on, depending on your industry.

Essential Social Media Platforms for Business

The visibility of your business is an important factor when it comes to attracting customers, as is having optimised social media pages. Here are the most essential social media platforms for businesses.


Facebook being one of the leading social media platforms, is a perfect platform for most businesses. This platform offers multiple options for both start up and large businesses. It allows a business to run adverts to relevant target audiences, set up shopping if they are product based and interact on groups as a business – to name a few.

When you think about what a Facebook business page contains, there are many essentials. Your page should include a description, category, price range, contact info, hours, photos, call-to-action button, reviews and instant messaging.

Facebook can work for any industry or business.

Looking at ads, the industries that see the highest conversion rates are beauty and fitness, jobs and education, as well as employment and job training. For organic engagement the following industries see the highest engagement rates: Healthcare, restaurants and finance.


Instagram, the visually aesthetic, social media platform that allows people to get ‘lost’ on it for many hours every week. Think about it, when you are scrolling through Instagram and see a visually appealing post, you tend to look further.

Interesting enough, Instagram Reels have become a dominating function on this platform, which promotes brand awareness, engagement and followers. This being said, no one is going to follow a profile just because they post a reel or two. The content needs to be engaging and beneficial to the audience you are speaking to.

For example, if you are a dietitian, create a reel that gives your audience tips on what to look for when purchasing certain foods. This will give your audience interesting information AND your business credibility as people feel as though they can trust you and your insightful information.

Industries that tend to thrive on Instagram are travel, beauty and fashion, health and fitness, lifestyle and parenting, business, photography, food and animal industries.


Twitter is the debating team of all social media platforms. Have a thought, Twitter. If you have a concern, Twitter. Have a complaint, Twitter. Motivational moment, twitter!

As such, Twitter is the most popular social platform for much more than just expressing your brand in 360 characters. But is by far the biggest distinguishing factor.

The fast-paced, direct-connect nature of Twitter has made it a go-to channel for customers to reach out to brands. In a 2021 survey, two out of three people chose Twitter as their preferred social media channel for customer care.

As a public-facing platform, brands that use it for customer service can also build their reputation at the same time. Most businesses can find a way to benefit from being present on Twitter – it’s just about how effective you are in using it.


LinkedIn – The professional platform. It’s not a platform that you log into each time you put your feet up, but is used predominantly during working hours.

The content that you produce needs to be relevant to your industry. It should also be scheduled at times that you know your audience will be active on LinkedIn. The most popular categories on LinkedIn are:

  • IT,
  • Hospital and health,
  • Construction,
  • Retail
  • Education management.


If you’re thinking of advertising on TikTok, the entertainment factor on this social media platform needs to be in top shape. The most popular categories include:

  • Entertainment,
  • Fast Moving Consumer Goods,
  • Interior design
  • Fitness and sports,
  • DIY and Home renovation,
  • Beauty and Skincare
  • Fashion
  • Pranks,
  • Outdoors,
  • Pets,
  • Life hacks and advice,
  • Recipes and Cooking.

Which Socal Media Networks are Right for You?

Now you know not just what the most popular social media platforms are, but what they’re each most popular for so that you can incorporate them into your social media marketing strategy.

Always keep in mind when choosing a social media platform for your business, what platform would YOU search for your business on, and what content would you like to see. Remember that you know your target audience best.

Do you need assistance with what platform your business needs? Pop us a mail and let’s get chatting.