Need writing advice for ecommerce copywriting? Here are some of the best ways to make sure your words convert.
When it comes to e-commerce, copy is key. It’s essential for people who need more information, are searching for specifications, or need one final push before they add to cart. As such, you need to write copy that converts, no matter your ecommerce platform.
With almost everything being online nowadays, a good ecommerce store can mean the difference between success and failure. These tips will help you ensure your copy creates conversions.
What Makes Ecommerce Copywriting Important?
With ecommerce copywriting, you’ll need to keep the copy principles you already know in mind. But there are a few extra tips and tricks to make sure you’re not missing out on sales. You need to be able to sell your product within seconds.
This means the words you use can mean the difference between a successful purchase or an abandoned cart. Images can only do so much. It’s important not to underestimate the power of good copy.
6 Essential Tips for Ecommerce Marketing Copywriting
Wondering how to use your words to drive sales and conversions? These tips will make sure you’ll grab your customers’ attention.
Headlines, Headlines, Headlines
These are the first things your customer sees. They are like an invitation, asking the customer to read on. If they don’t like the sound of what you’re saying, they’re not going to accept your offer and keep reading.
Your headings need to be engaging, clear, and resonate with customers. Don’t be afraid to show a little brand flair and use keywords that will catch their eye.
Don’t Forget SEO
At Digital Briefcase, we never underestimate the importance of SEO. You want to make sure your current customers and potential customers can find you and your products. It is essential to optimise your content for SEO, keeping your target audience in mind. Whether it’s on your product pages, in your website blog, or on your home page, SEO is paramount.
Headings, keywords, links, sentence structure, and paragraph length are all a massive part of good ecommerce copy.
Tone of Voice
What you say matters, and so does how you say it. You want to convey your brand with every word. You need to speak to your audience on their level, otherwise, they won’t respond. This is where a good marketing strategy and audience research comes in.
Your tone of voice is also what’s going to make you memorable and keep your customers coming back.
One of the biggest concerns for customers when it comes to ecommerce is trust. They’re not seeing the product before they buy it, so how do they know they’re going to get it?
Words can have a lot of power, so you need to use them wisely. Make sure your content is grammatically correct, free of errors or mistakes, and factual. If your copy is messy or full of typos, your customer will struggle to trust you. Use tools like Grammarly to keep mistakes at bay.
The more information you can list about your product, the better. Since they can’t hold the item in their hands, they need to be able to know as much about it as they can. List specifications, and features and tell a story. You also have to make sure you have a clear returns and refunds policy. We’d also recommend an FAQ section.
Don’t Be Passive, Rather Be Convincing
You need to be able to sell with your words. Copy is like a sales assistant in a brick-and-mortar store, gently nudging the customer into a purchase. You need to promote the benefits of your product and tell your customer why they need the product and how it will change their life.
Being passive online is a great way to not sell. As such, when it comes to copy for ecommerce, you should always use active voice. It improves readability and makes the writing more exciting. Online checkers like Hemingway App are an awesome way to improve your copy’s readability.
Don’t be afraid to create urgency with your words. Limited time offers or flash sales can help push a client to the checkout. Offer discounts and limited time offers to encourage action.
Don’t Overcomplicate Things
One of the biggest and most important things to keep in mind when it comes to writing for ecommerce marketing is simplicity. Be short, be sweet, and be simple. Customers don’t have time for wishy-washy, overcomplicated nonsense. Get to the point.
Make sure your sentences are short. Keep your paragraphs between 2 and 3 lines long. And break up long text with images. Don’t be afraid of lists or bullet points either.
All words are not created equal, so to make an impact, you need to craft powerful copy. Selling with your words is an essential part of writing for ecommerce sites. With these tips, you’ll be sure to bring in sales, make conversions and create customers that want to come back.