Running a content marketing campaign successfully requires a lot of different aspects. In order for a campaign to be successful and achieve a return on investment (ROI), you need to make sure it’s tailored for your desired audience.

At Digital Briefcase we love running content campaigns. Despite our extensive experience, we still ask ourselves the same questions for every project. If you ask these questions, your campaign will have a much higher success rate.

The questions to ask:

  • What Content Are You Creating?
  • Who is Producing the Content?
  • What are your Goals?
  • Are you Publishing on the Right Platforms?
  • How Many People are Engaging with Your Content?

What Content Are You Creating?

You need to evaluate what content you are putting out there and if it appeals to your audience. You’re not going to achieve success with your content marketing campaign if you’re not making the right content.

Learn what your audience responds to best – images, blogs, text, long videos, or short videos – and invest in the content they desire.

If you work in a professional industry, your content should reflect that.

Who is Producing the Content?

With Google’s new algorithm update, quality and helpful content is more important than ever. Poor content reflects poorly on your business. One of your main priorities when creating a marketing campaign is ensuring that the content you send out is of the highest quality.

Before distributing any content, you need to ask yourself, is it high quality?

If you’re in the medical sector, you’ll want someone knowledgeable to be creating your content. Any discrepancies or inaccuracies could make customers lose faith in you.

High quality content has a much better chance at reaching the people you want. If you don’t have someone capable of creating excellent content in house, it’s worth reaching out to an content creation agency or freelancer.

What are your Goals?

Make sure you’ve got SMART goals to make sure you know exactly what you want to achieve. You won’t be able to reach your targets and achieve your goals if you don’t have clear, specific targets you need to reach.

SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-Bound

If you use this method to create goals, you’ll be able to know what you’re working towards.

Are you Publishing on the Right Platforms?

If you’re not on the right platforms, the chances of you reaching your audience is unlikely. You need to meet your customers where they are. If your audience is younger, you’ll want to reach them on social media platforms like TikTok, whereas if you’re looking to reach a professional audience, LinkedIn is the best place to post.

Evaluate the different marketing channels available to your business and then pick the platforms that align with who you want to reach.

How Many People are Engaging with Your Content?

The performance of your content will determine what actions you take in the future. You need to know what works for your business, how many people you reach and how to adjust your content marketing strategy to increase your reach and engagement.

You can use data like the number of views, interactions and clicks to determine whether your methods are producing the desired results.

The way your content performs online can offer you great insights. If your content is performing poorly, you need to evaluate if it is high quality and if you’re using the right platforms.

Investing in Content Marketing

Content marketing whether via websites or social media is a great way to reach customers, promote your business and establish yourself as a trustworthy source.

You should be asking yourself these questions before every content marketing campaign, no matter your business or industry. This way you can be certain that you’re producing high quality content, reaching your desired audience and achieving your goals.