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Working with a Google Certified Partner

Reasons to work with a Google Partner Certified Agency. Digital Briefcase is pleased to announce that we’ve been awarded with Google Partner status, having demonstrated our skills and expertise in our existing Google Ads campaigns. Google Ads is a great way to...

The importance of a good website

If someone needs to find a business or service, the first place they turn is usually the internet. If you don’t have a good website, you are missing out on loads of opportunities. A quality website is important as it is the first touch point of your business. If you...

5 Reasons to Use Online Marketing to Promote your Business

Over the years, the web has grown to include blogging and social media platforms, live video streaming services and more. This means there are now many online marketing options for businesses wanting to build their customer base. Here are 5 reasons you should be...

Six Tips on Creating a Killer Facebook Ad Campaign

Digital media research stats show that many online advertisers have failed to maximise on the benefits of Facebook Ad campaigns. Many have used a variety of demographics and interests, used lots of images, and even tweaked copy so many times but still fail to create a...

The Importance of a Call to Action on Your Web Pages

A call to action (CTA) is the messaging that tells your users what to do when they’re navigating through your website. While it might seem obvious –“Users must know what to do on a website, surely?” – It’s actually been proven to create a more seamless user experience...

How To Get More Followers On Instagram

Instagram is a highly popular social media platform that allows people to engage with beautiful images of the things they love. Some people enjoy reading lengthy articles of thought provoking information, while others like the short, sharp content associated with...

Understanding Web Hosting – A Beginner’s Guide

The subject of web hosting can seem quite daunting, but that’s only because of the terminology that goes over everyone’s heads. Once you understand the fundamentals of web hosting and how and why it works, it will become a part of your vocabulary. We’ve put together a...

Using PPC Adverts For Campaigns Or Event Planning

The advantages of using PPC (Pay Per Click Advertising) to promote your business, marketing campaigns or events are boundless. It might seem daunting at first, but so is anything new. We’re here to help demystify the search engine marketing tool that is PPC, but...

How Facebook Can Help You Promote Your Brand

Nowadays, its safe to say that almost everyone is on Facebook. Whether it is for personal reasons, or to stay up to date with groups or interests, people all over the world have accounts on this social media platform that has a reach extending all the way around the...

6 Unquestionable Reasons Your Website Needs to be Responsive

What does it mean to say your website is “responsive”? A responsive website is a website that responds and adapts seamlessly to the environment it is being viewed within, which would be a desktop, tablet or mobile screen. How does this differ from a mobile site?...

The ABCs of visual ads that work

Visual advertising is a marketing concept that defines the relationship between an object, the context it is placed in and its relevant image. Elements that make up visual advertising therefore include imagery, colours, fonts, composition, repetition, humour and basic...

The Importance of Keyword Research For PPC

Google Adwords PPC (pay per click advertising) campaigns are one of the most beneficial ways of attracting new business digitally. By setting up various campaigns that match your services and products, you can garner incredible exposure for your brand and convert...

Social Media trends that will Dominate 2017

Today, social media consists of ever-growing platforms. This growth is uncontainable and if brands and business owners do not evolve and grow with these platforms – they are ultimately setting themselves up for failure. Today, Facebook has just over two million...

Five Ways To Avoid Embarrassing Brand Mistakes On Social Media

If you are active on social media, you may have encountered some of the worst brand fails. As an example, whenever there is a major event such as the death of a pop icon or a major international political scandal, brands are tempted to jump on trending topics or...