If you’re looking for free SEO Tools, Google’s own arsenal is a great place to start. They’re reliable, accurate and really useful if you want to up your SEO game.

Whether you’re running a local business or writing blogs for SEO, these tools are invaluable assets.

Google Search Console

Google Search Console (GSC) is one of the most vital tools when it comes to monitoring your Google Search appearance. It’s simple to use but gives you plenty of useful data.

It shows you the amount of clicks and impressions you’re getting on your site. It also shows you where users are going on your website, your most popular pages and the queries that people are using that lead them to your website. GSC also provides you with geographic information.

Google Search Console also allows you to submit sitemaps, allowing Google to properly index your site. You can also use the tool to submit pages on your website directly to Google. This tells Google you want them to crawl your site, allowing your pages to get indexed faster.

Monitor your site performance with Google Search Console.

Google Analytics

Google Analytics (GA) is one of Google’s most popular free data analysis tools. It is a great way to see how many users come to your website, the pages they visit, how they found your website and how long they spend on your site. It also allows you to determine the bounce rate of your site.

GA is a great tool that you can use for website reporting and user analysis. It can give you insights into user demographics such as age and gender as well as the devices they access your site from.

See how users interact with your site with Google Analytics.

Google Business Profile

Ever wondered how to get your business to show up in a profile box on the side of the SERP’s? That’s where Google Business Profile (formerly known as Google My Business) comes in.

When it comes to local SEO, having a Google Business Profile is non-negotiable. A GBP is a great way to reach customers, showcase your business and show Google exactly where you can be found. It will show up in both Google’s search results and on Maps.

You can add opening hours, products, links, and photographs. It’s also a great place to encourage customers to leave reviews and rate your business. Additionally, you can address customer queries.

It appeals to customers looking for your business specifically as well as customers looking for a specific type of business in an identified area.

While having a Google Business Profile is a must for storefront businesses, you can even use Google Business Profile if you don’t have a physical address.

Get started with Google Business Profile.

Structured Data Markup Helper

When it comes to helping Google understand the data on the page (or type of content you’re publishing), their structured data markup helper tool is an asset.

This tool helps you to add structured-data markup to a web page. Once you’ve entered the page URL or HTML, you tag the data and then view the HTML. By using this tool, Google can understand your page more clearly, allowing it to present your content more attractively, richly and innovatively in Google Search. This can take the form of featured snippets, knowledge cards and more.

If you aim to get rich snippets in the SERP, then using this tool is essential.

It works best for the following types of content: 

  • Articles
  • Events
  • Movies
  • Restaurants
  • Book reviews
  • Job postings
  • Products
  • Software applications
  • Datasets
  • Local businesses
  • Question and answer pages
  • TV episodes

Try out Google’s Structured Data Markup Helper.

Google PageSpeed Insights

Website speed has become one of the most important factors in SEO since it directly affects user experience (UX). Google PageSpeed Insights is a free tool that you can use to analyze how fast your web page but it also checks site responsiveness.

It identifies mobile and desktop site speed. It presents you with all the factors where your site needs improvements. It also provides suggestions on how that page may be improved

Test your site with PageSpeed Insights.

Google Trends

If you’re curious about how certain keywords and queries perform, Google Trends is a great tool to use.

Google Trends is a great source of inspiration for your website blog as it shows you what’s trending in your niche. You can look up different keywords both locally and internationally.

The tools show you different examples to get you started as well as yearly search trends and what’s recently been trending.

Check out Google Trends.


If you’re not currently using these Google SEO Tools, now is the perfect time to start. There are plenty of courses available online to help guide you through getting started and how to use each tool.

But if you’d prefer to let professionals handle it for you, we’re here to assist. Check out our SEO Services.