When it comes for Search Engine Optimisation (SEO), the term “backlinks” is used quite often. When it comes to backlinks for SEO, it’s necessary not only to understand what they are but also how they can work for your business.
We’ve covered everything you need to know about backlinks and the benefits of linkbuilding for SEO.
What are Backlinks?
Type of Backlinks
There are two different types of backlinks that you can get online. And they are not equal in terms of the authority they pass on to your site.
When a website links to another website naturally without putting the no-follow tag, it is considered as a dofollow backlink. Dofollow backlinks pass link juice to the website which helps it rank faster in google.
Besides, dofollow backlinks are crawled by the google crawlers and google bots get redirected to the page the link has been given to. Thus dofollow links are considered really important in Search Engine Optimization. By default every link that is given to any website is do-follow.
The second type of backlinks is the no follow backlinks. These backlinks contain the no-follow tag and don’t get considered to be really useful in SEO perspective.
When Google crawlers crawl a web page, they ignore the links with no tags and doesn’t bother to crawl to the linked website through that no-follow link. Besides, no follow backlinks also doesn’t hold any relevance in search engine optimization and page ranking.
Why are backlinks important in SEO?
Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.
Earning and giving backlinks
- Earning backlinks is an essential component of off-site SEO. The process of obtaining these links is known as link earning or link building.
- Some backlinks are inherently more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn, while backlinks from low-authority, potentially spammy sites are typically at the other end of the spectrum.
Final Thoughts on Backlinking for SEO
In order to get good quality backlink the site must have good quality content. Low-quality website content will ruin your SEO campaign.
You may have a thousand SEO backlinks and a well-structured site, but they won’t make any sense without valuable content.No good content – no success!