Expose Your Brand to Larger Audiences
Why Influencer Marketing?
The different types of social media influencers are as follows:
Mega-Influencer – Typically has over 1 million followers and is often more famous than influential, as they aren’t as engaged with their audience. Think A-list celebrities.
Macro-Influencer – Their following is between 100k to 1 million. They usually gained fame through the internet, such as through YouTube videos, vlogging or blogging.
Micro-Influencer – With a follower-base of between 10k to 100k. These are our favourite type of influencer, as they focus on a niche audience and are regarded as an expert in their field.
Nano-Influencer – Are influencers with a relatively small following in comparison to the above. They generally have an influence in their local area. They convey the message that they’re “regular everyday people” and are promoting a brand organically. It comes across as a more authentic form of marketing, similar to word-of-mouth.
Still not sure whether influencer marketing would beneficial for your business? A survey found that 34% of daily US Instagram completed a purchase, due to a blogger or influencer having recommended the brand.
So how does it work? Influencers will use endorsements and showcase products to their dedicated social following. They are trusted, as they are seen as experts within their niche and in essence offer trustworthy “organic marketing”. These key leaders will use their social media platforms and blogs to reach consumers in a unique/ less-direct way that your brand may not be able to.
Why Use Us?
- Sourcing of Influencers
- Influencer Marketing
- Influencer Management