Frequently asked questions about our digital services:
What is digital marketing?
Digital marketing is an affordable, measurable way to market your business online using internet-connected devices. It focuses on channels such as search engines, social media, email, websites and Apps to easily connect with prospects and customers.
Why should I use Digital Briefcase to market my business?
We’re here to educate you and “hold your hand” (not literally) in the potentially unknown/ forever changing digital world. Our main objective is to bring about a ROI for our clients. The more we help you grow, the more we grow – We grow together.
What’s the difference between a Shopify and WordPress website?
In essence, not much… Shopify is user-friendly online tool/programme with a whole bunch of beautiful themes and nifty plugins, but their monthly subscription fee is rather high and you can’t move your website to be hosted elsewhere. Whereas WordPress is stand-alone software, with more room for customizations/ flexibility if needed. WordPress websites are yours forever and hosting can be moved wherever and whenever you’d like.
Why do I need a domain-based email address?
An email address that is domain-based has a far more professional-looking appeal for potential clients. People tend to trust a business email addresses more so than emails using free email services, which therefore has a knock-on effect on credibility.
What is Search Engine Optimization?
Search Engine Optimisation (SEO), is the process of using onsite and offsite tactics to get your website to organically rank amongst search engines, such as Google. The practice is a long-term, ongoing solution to increase the quantity and quality of your website traffic.
What is backlinking?
A link from another credible site to your website. They are valuable for SEO because they tell search engines that your site is credible and can be trusted.
What is PPC?
PPC (pay-per-click) is a way of attracting more traffic through paid for advertising. A fee is paid each time one of your ads is clicked. This can be done via social media, as well as search engines. When running a PPC campaign through Google to increase traffic to your site, this is referred to as Google Ads.
What is the difference between SEO and PPC?
SEO is a long-term solution to get your site to rank organically, whereas PPC is a quick/ instant paid-for way to drive traffic to your website (without delays). We suggest running both in conjunction with one another for an effective, holistic approach.
Why is social media important?
Your audience is most likely active on several social media channels, which is why it’s imperative to be visible on these platforms, to ensure that your brand remains top of mind. Social media channels also offer businesses platforms to engage with audiences in real-time.
What is content marketing?
Content marketing is the creation and distribution of written assets/ copy for the purpose of generating brand awareness, traffic, leads and sales. It includes assets, such as blogs, articles, newsletters etc.
Why does my business need a newsletter?
Email marketing is private, personal and reliable. Most people check their inbox multiple times a day. By growing a quality database, you are able to communicate directly with your target market on any upcoming info, specials etc.
What is Public Relations and how can it help my business?
Public Relations (PR) is there to assist your business with brand awareness, as well as reputation. As a digital agency, we focus on digital publications, as they too act as credible links back to your site.
Why should I make use of an influencer?
Influencer marketing makes use of well-known content creators who have a medium to large follower-base, to assist in creating credible brand awareness for your brand. These marketers drive your brand’s message and create a conversation in a strategic, yet natural way.
How can my business benefit from Digital Briefcase’s business consulting?
Ever feel like you, as an entrepreneur or business owner, are alone in this big corporate world with many big decisions to make? That’s exactly why we’re here – for you to bounce ideas off, chat about strategies, how to take your business to the next level etc. We have plenty of superb ideas, with a focus on digital, as that’s where the future’s at! Trust us, we know what we’re talking about.