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Your One-Stop Digital Marketing Blog
Welcome to our blog. Where we share all our marketing tips and trends with you to assist you and your business.
Remarketing vs Retargeting on Social Media & Google Ads
Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However,...
Spoiler Alert: Google Ads Isn’t Just About Search Anymore
As a generation grown up on technology, there’s no doubt that the name “Google” is extremely well known. For most, it’s the most highly used search engine, and for marketers, It’s Google Ads is the gold mine of marketing Not only is Gmail one of the most commonly used...
6 Free SEO Tools from Google for Your Business
If you’re looking for free SEO Tools, Google's own arsenal is a great place to start. They’re reliable, accurate and really useful if you want to up your SEO game. Whether you’re running a local business or writing blogs for SEO, these tools are invaluable assets....
TikTok SEO – How Social Media is Changing Search
TikTok SEO might seem like a strange concept at first. But with more and more people turning to social media for search, SEO is becoming necessary on platforms like TikTok. TikTok is evolving quickly, becoming an essential platform for businesses. What once started...
Questions to Ask When Running a Content Marketing Campaign
Running a content marketing campaign successfully requires a lot of different aspects. In order for a campaign to be successful and achieve a return on investment (ROI), you need to make sure it’s tailored for your desired audience. At Digital Briefcase we love...
Writing Blogs for SEO: How Long Should a Blog Post be & More
When it comes to writing blogs for SEO, it isn’t as simple as it may seem. There are lots of different things to consider as SEO writing relies on various factors, from the length of a blog post to using keywords and backlinking. Digital Briefcase has a lot of...
What is Geoframing? – How Targeted Marketing Works
Geoframing is a type of targeted marketing that gives marketers a more precise look at a geographical location. It's more accurate than Geofencing. Geoframing uses a similar targeting tactic to geofencing but takes it a step further. Geoframing captures the mobile...
Tips for Ecommerce Copywriting – Online Marketing Advice
Need writing advice for ecommerce copywriting? Here are some of the best ways to make sure your words convert. When it comes to e-commerce, copy is key. It’s essential for people who need more information, are searching for specifications, or need one final push...
Setting Up Your Online Store Builder: Shopify vs. WordPress
Are you looking for the best online store builder for your e-commerce shop?. If so, you've probably come across well-known platforms like Shopify and WordPress. Shopify is a dedicated ecommerce platform that helps you to build your online store. It hosts your site and...
How to Optimize Your Social Media Pages
Every day, an estimated 3.6 billion people use social media platforms, making it essential for your business. Here’s everything you need to know on how to optimize your social media pages.