If someone needs to find a business or service, the first place they turn is usually the internet. If you don’t have a good website, you are missing out on loads of opportunities. A quality website is important as it is the first touch point of your business. If you don’t make a good impression, you have already lost a potential sale. Ensure your first impression is a good one.
Think of your website as your digital store or showroom. This first point of contact will help your potential clients to form an opinion on your business, so make sure it looks good.
What makes a website great?
A good quality website is easy to navigate, modern, functional, branded and well organised. Your website should motivate your visitors to do business with you, so ensure your working hours, location and contact information is easy to find. Ensure that your website is responsive and looks great on a variety of browsers and most importantly, mobile!
Google is the most visited website in the world and owns about 75% of the overall search market., that’s why it’s important to follow their guidelines. A high quality website and Search Engine Optimisation (SEO) will see your website being ranked than lower quality websites.
The goal of SEO is to build trust and credibility. You’ll need to ensure your website is well built and makes use of good quality backlinks, optimised page elements and excellent content. This authority is not built overnight and is rather earned over time. It takes time, effort and a lot of patience.
To get the best organic rank for your website, user experience is the key! Google can interpret favourable and unfavourable user experience on your website and obviously, a favourable experience is a vital element to your website’s success. Provide your visitors with the information they are looking for quickly and easily, with fewer clicks.
With the growth of mobile traffic, local search has become an essential part of a SME’s businesses’ success. Optimise your digital properties to be found quickly and easily within your town, city or region to optimise brand messaging on a local level. By adding local listings relevant to your business location and business sector using Google My Business listing and your social media profiles, you are ensuring that your business can be found locally!
Customers do their research, so don’t neglect your Business listing and social media profiles, the reviews and messages there will impact your potential clients buying cycle. Make sure your business is visible in the places your customers will be looking for a worthy connection to be made.
Google takes into account roughly 200 factors while ranking a website! This shows how Google is placing high importance of a websites relevancy and easy of use.
A few of the important factors that Google considers are:
- The length of your content
- The loading speed of your website
- How frequently your content is updated
- The quality of inbound and outbound links
- User-friendly layout
- Optimised for mobile
- Social media sharing
Website design and SEO work hand in hand. Provide a seamless customer experience and Google will see your site as being relevant! This is especially important if you are running Google Ads. If you are paying a premium price for your Ads, check your website.
As digital experts, Digital Briefcase are highly-knowledgeable on the strategic tactics required to optimise online content. With years of digital experience, we are highly proficient in developing tailored SEO packages that optimise the performance of our clients’ websites.
Get the right tools to market your business online and contact us today.